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The instructor will provide students with a scenario and template.  Students will evaluate three growth strategies (company-owned, franchise and joint venture).

Required Elements to include in the Report:

  • Using course material and your own research, identify within the scenario the information necessary to complete the template.
  • Once completed, analyze the findings to determine which strategy aligns best with the owner's goals for succession planning and sustainability and address the role of innovation in achieving the owner's goals;

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91387176
  • Price:- $35

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