The instructor wants us to answer this question using the Ivy Case System.

The Ivy Case System is a two-part system made up of five easy steps to get you going and four popular case scenarios, each equipped with a collection of ideas and questions that will help you structure the remainder of your response.

The First Five Steps

1.Summarize the question.

2.Verify the objective(s).

3.Ask clarifying questions.

4.Label the case and lay out your structure.

5.State your hypothesis

Q. Use the process detailed in the Ivy Case System to answer this question. You have opened a consulting firm. A potential client meets with you about their products. First, they have developed a chemical that causes phone books and things like them to decompose at twice the normal rate. They want to know what the potential market for this product is and what they should charge for it. They have a patent and the chemical costs about $2 a gallon. They are still testing the chemical but it seems to break down in a few weeks and is not dangerous to the environment.

Next, your client has developed a product that combines vitamins, caffeine, and a secret “super vitality chemical”. The product is a powder that can easily be snorted and quickly absorbed into the blood stream. It can be put into a capsule or into a small package like BC Headache Powder. The client wants to know how much of this you think they can sell, where they can sell it and what you think they should charge for it. They have a patent on the ingredients. Each dose costs the company about two cents.