Q. You are hired as a consultant to decide if your client should purchase a new, highly specialized, piece of equipment. The product to be produced this by equipment is forecast to have a total worldwide demand of 15,000 units over the entire product life. The initial investment to acquire also install the equipment is $256,000. The variable price to produce each unit will be $15 also the selling price for the finished product will be $30. Which of the subsequent best describes the situation the industry is facing?