The individual paper is designed for you to utilize the concepts of global marketing and determine an appropriate country for your product/ company to enter. This assignment will be posted in the assignments section of the course. The paper should be a minimum of 8 pages not including references but no more than 10.
Guidelines for the paper:
Sections:
I- Introduction
This section should clearly state the 2-3 countries you are interested in and the name of the company or product that you are looking to expand to into it. It is best for the product/ company to be fictitious since this will allow you to focus more on the global aspect of the assignment and not get caught up in the product/ company. You can certainly use a real product/company but do not let this be the bulk of your paper.
II- Company/ Product information
Describe the product/ company that you are going to introduce on a global level and explain why you chose this company/ product. This is not a detailed section
III-Region/Country information
Conduct research on each of the countries you have chosen with respect to the different aspects you would consider in global marketing, such as tariffs, quotas, infrastructure etc... Be sure to discuss all the fur factors in assessing global markets with regards to each of the 2-3 countries you have selected. Make sure that you cover all factors for each of the countries.
IV - Using the steps for entering a global market, compare and contrast the 2-3 countries and then discuss how you would select the one country to enter from these 2-3 countries.
This section should be the bulk of your paper.
IV- Conclusion
In this section, select a final country and explain why you think that your company/ product would be successful in this region/ country. You may also realize that none of these countries work for your product or country but be sure to explain why.
You are not required to utilize the section headings in your paper however you may do so if you wish to since this will help with the organization of your paper.