The Hospitality and Tourism Market Assessment: Newspaper article "The Business of Tourism and Hospitality"

Learning Outcomes -

• Discuss the impact of domestic and international consumer changes to Hospitality and Tourism businesses in Australia.
• Identify the different needs-based market segments applicable to the Hospitality and Tourism businesses.
• Discuss the reasons behind the changing nature of market segments within Hospitality and Tourism.
• Explain how consumer behavior impacts on services provided.
• Explain how relationships between Hospitality and Tourism sectors affect customer decision-making.
• Analyse the impact of Hospitality and Tourism trend models on particular business situations.

Assessment Description -

You are to write a news article for your chosen media outlet. For example, this could be an online travel blog, a major metropolitan daily such as the Courier Mail, the Sydney Morning Herald or the Age, a Travel Magazine or a lifestyle magazine. The article topic is the "Operating in the Great Barrier Reef". Your article should include the following topic areas outlined in the assessment details. The assessment addresses LOs 1, 3 and 4 and aims to assist you in understanding the factors that influence business and customers in hospitality and tourism markets.

Assessment Details -

• Include an introductory summary of the overview of the Whitsundays and the Great Barrier reef, the chosen business segment your article will focus, and the media choice.
• Choose either a business segment from the hospitality sector or the tourism sector and focus your article on that sector only.
• Discuss the importance of the chosen business segment to the local community through jobs, economic development and tourism and the customer segments the business segment services. You need to stay focussed throughout the article to your location, business and the customer segments.
• Include discussion in your article on the environmental factors including social, political, ecological, international, legal and technological impacting the segment locally and discuss the factors currently influencing the success of business and the ability to meet the needs of your customers.
• Discuss how business is reacting to these factors and meeting the needs of the changing landscape and consumers through innovation and adaptation.
• Conclude the article with considerations needed for the future sustainability of business and any changes required to ensure operation in the future.
• You need to be focussed in your article and be clear on the facts you are using. Ensure you attach a reference list to your article. You MUST use reference material to support your article.