The guitar hero was truly a revolutionary idea that enabled, Ask an Expert

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The guitar hero was truly a revolutionary idea that enabled Gibson to brand itself in a different fashion outside traditional guitars. They took a very traditional product/company and successfully expanded their market share in the gaming industry. In your opinion what other traditional product/company has similar opportunities in a completely different industry (please exclude introducing further products into the gaming industry). Please elaborate on your answer.

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Operation Management, Management Studies

Category:- Operation Management
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