The growing popularity of direct marketing can be attributed to several factors. Direct marketers make consumption convenient: Credit cards, 800 numbers, and the Internet take the hassle out of shopping. In addition, today’s computing power allows marketers to build and mine large customer information files. Identify a product or service that you currently use that is promoted via direct marketing. Describe how the company used the three primary purposes of direct marketing to engage you as a consumer. Assignment should be three to four pages in length.