The Grand Ole Opry began December 1927. In 1953, Opry annual attendance reached 243,000 people per year. Patrons had to order tickets months in advance. Today most Grand Ole Opry displays are played in an auditorium that is at best 75 percent full. Most of the audience appears to be over 50. One of the ideas proposed to increase its audience size as well as to appeal to younger country music fans is to use RealAudio broadcasts of the Opry shows on the Internet. In terms of organizational policies this is an example of