The goal of customer relationship management is tomanage, Ask an Expert

Management Studies

The goal of customer relationship management is to:

manage every customer relationship differently.

manage every customer relationship to maximize short-term profitability.

eliminate customers who are profitable, but not highly profitable.

identify and build loyalty among a firm's most valued customers.

generate relationships with competitor's customers.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M91982461

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