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The following assignment illustrates the process a company implements in order to implement a successful sales strategy. Watch the video, “Personal Selling and Sales Promotion at Scholfield Honda.” Answer the following: How important is sales force management in Scholfield Honda’s overall success? Why? Which step in the sales process is most important in a consumer’s decision to purchase a car? Give examples of relationship selling techniques used at Scholfield Honda. Your assignment should be at 2-3 pages in length. Conduct and cite outside research on all individual work.

Operation Management, Management Studies

  • Category:- Operation Management
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