The following 5 questions are your midterm exam. Please follow 6th edition APA format including ample research. It is recommend that you aim for 2-3 paragraphs per question and use each question as a heading so that the paper is organized.

Question 1:

Define what is meant by "brand equity" and discuss what a company can do to maintain brand equity.

Question 2:

Discuss the Product Life Cycle Concept and include the relative amounts of sales and profit during each stage.

Question 3:

How are innovations in interactive television and online services expanding the strategies and tactics marketers employ today?

Question 4:

What are some of the personal and business-related privacy issues associated with the growth in database marketing and how should they be addressed?

Question 5:

Define direct marketing and give some real world examples