The first time swedish furniture company ikea searched, Ask an Expert

Management Studies

The first time Swedish furniture company, IKEA, searched outside Scandinavia for new design inspiration, it looked to China. The resulting product line, called Trendig, was a cultural collaboration between Swedish and Chinese artisans. What cultural and global business factors may have inspired IKEA to seek design aesthetics in China?

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Operation Management, Management Studies

Category:- Operation Management
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