(Answered) The first national bank received 3000 inquiries following

Management Studies

The First National Bank received 3,000 inquiries following the latest advertisement describing its 30-month IRA accounts in the Boston World, a local newspaper. The most recent ad in a similar advertising campaign in Massachusetts Business, a regional business magazine, generated 1,000 inquiries. Each newspaper ad costs $500, whereas each magazine ad costs $125.

Assuming that additional ads would generate similar response rates, is the bank running an optimal mix of newspaper and magazine ads? Why or why not?Holding all else equal, how many inquiries must a newspaper ad attract for the current advertising mix to be optimal?

View complete question

Business Management, Management Studies

Category:- Business Management
Reference No.:- M92186101
Price:- $10

Verified Expert

Priced at $20 Now at $10, Verified Solution

Have any Question?Write your Review or question?

Related Questions in Business Management

Do i include an apa outline in the final draft of a course

Do I include an APA outline in the final draft of a course project? I am unsure if I should use the outline, a table of contents, or both. The Professor had asked for an outline as a deliverable earlier in the course but ...

What are the capabilities and resources need to execute

What are the capabilities and resources need to execute strategy at Amazon? Does Amazon have, or can they build, the capabilities required? (Use Case: Amazon.com: The Brink of Bankruptcy Case)

With emerging issues on the 15 an hour minimum wage what

With emerging issues on the 15 an hour minimum wage, what are the best recommendations to alternatives? Explain why.

In project management larson amp gray 2018 ch 9 1wws how do

In Project Management (Larson & Gray, 2018) Ch. 9, 1WWS, how do you show the following: Complete the project priority matrix based on your assumptions of what is most important for the success of the project. Based on th ...

Many individuals think that objective measures are the

Many individuals think that "objective" measures are the preferred way to assess performance since they would seem to be less subject to interpretation than subjective measures. Do you agree? Identify one objective measu ...

Suppose a finite deck of numeric cards 1 2 3 have been

Suppose a finite deck of numeric cards 1, 2, 3, ... have been shuffled randomly. Repeat the following step: If the top card is numbered 1, the game terminates. But if it is any number n > 1, then reverse the ordering of ...

A how are your strengths and weaknesses in self-management

a) How are your strengths and weaknesses in self-management impacting your work performance and relationships with co-workers and consumers.and List one step you can take to improve your self-awareness.? b) How are your ...

Tell me something about employment law issues about ford

Tell me something about Employment law issues about Ford Motors and its references.

How does a fundraiser use donor motivations to increase

How does a fundraiser use donor motivations to increase fundraising effectiveness? What is your opinion on why so much of the money given to charity comes from people who are not wealthy-what is their motivation?

The evolutionary process is one important perspective of

The evolutionary process is one important perspective of strategic management. What is evolutionary process?

4,153,160 Questions Asked
13,132 Experts
2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Recent Questions

Ask Business Management Expert