The final project will be to develop a 8 page Global Feasibility Analysis for a company that is considering market entry into a selected country with a particular product or service. The focus is a preliminary analysis to be presented to the executive team with recommendations for a go/no go decision. The Final Project must reflect college-level writing and thinking.

Focus of the Final Project

Topics to be addressed within the paper include:

• Description of the company and its products, goods or services.
• Identification of the major drivers of globalization for the industry
• Identification of a country for market entry
• Analysis of the economic development stage of the country
• Exploration of the risks and opportunities of the company doing business in the country.
• Identification of strategic actions and measurements, to include performance priorities, sources of competitive advantage, and competitive strategy in the industry in the identified country.
• Presentation of final recommendation with supporting rationale.