Ask Marketing Management Expert

The final project should be eight pages in length and include a reference of all resources used. At least three sources should be from scholarly journals, e.g. Journal of Management, Journal of Marketing, or Harvard Business Review. This paper will be a research project that tests a hypothesis chosen by the student that can relate to the place of current employment or previous employment but may not include or involve human subjects directly.

Sample general topics could include:

  •     Manufacturing Quality/Cost Improvement
  •     Service Quality Improvement
  •     Systems Design
  •     Accounts Receivable/Billing/AR Aging
  •     Marketing/Advertising Issues
  •     Sales of Goods
  •     Investments
  •     Product Safety
  •     Workplace Safety
  •     Labor Pools
  •     HR matters of broad concern
  •     Population Studies
  •     Others approved by course instructor


The hypothesis should be a possible cause and effect relationship regarding a process, underlying assumption, or plan that is important to the business. It should not be too broad. The hypothesis must be approved by the instructor by the end of the third week of class. The research process of planning, data sampling, collection and data evaluation should be described. The type of study should be defined and justified. Collect a small representative data sample. Fifteen is the recommended sample size. The data can be collected from observations, surveys, or historical records. The data results should be summarized and displayed and a brief analysis should be included. Use appropriate descriptive or inferential statistics.

Writing the Final Project Paper

The Paper:

Must be eight double-spaced pages in length and formatted according to APA style as outlined in the approved APA style guide. Title, reference, and any exhibits or appendices are not counted in the paper length.
Must include a cover page that includes:

  •         Title of paper
  •         Student’s name
  •         Course name and number
  •         Name of paper
  •         Instructor’s name
  •         Date submitted

Must include an introductory paragraph with a succinct thesis statement.
Must address the topic of the paper with critical thought.
If possible, provide a context of a first-person experience where you saw this academic concept in operation. Do not simulate third-party statements of experience.
Readdress the concept and the experience with critical thought. That is, what is your response to the content, either positive or negative, and then defend your position. If multiple options/alternatives/positions are present and are being rejected you must also defend the reasons for rejecting an option.
Must conclude with a restatement of the thesis and a conclusion paragraph.
Must use APA style as outlined in the approved APA style guide to document all sources.
Must include, on the final page, a Reference List that is completed according to APA style as outlined in the approved APA style guide.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9759174

Have any Question?


Related Questions in Marketing Management

Question 1 application of conceptstime value of money2

Question: 1. Application of concepts/time value of money? 2. Which is more detrimental to a firm, pricing your product or service too high, or pricing your product or service too low? 3. Discuss the role of demographics ...

Question imagine that you are in the market for a new

Question: Imagine that you are in the market for a new career. How can the marketing research process apply to your career search? Think of a specific topic you need to learn more about that relates to your career as a o ...

Question strategic marketing planintroductionthis

Question: STRATEGIC MARKETING PLAN INTRODUCTION This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to "go to market". A Project Template is provided ...

Qestion ready set strive gen z is comingby janet adamy

Question: Ready, Set, Strive : Gen Z Is Coming By Janet Adamy | Sep 07, 2018 TOPICS: Consumer Behavior, External Marketing Environment, Targeting SUMMARY: About 17 million members of Generation Z are now adults and start ...

Question in your marketing plan you should1establish a

Question: In your Marketing Plan, you should: 1. Establish a Mission Statement and a Vision Statement for your new organization. 2. Briefly describe basic services it has been providing during the first six months of ope ...

Question 1review the terminal course objectives accessed by

Question: 1. Review the Terminal Course Objectives, accessed by clicking on the "Course Information" tab at the top of your screen, scrolling down to the "Course Objectives" and then selecting View class objectives. How ...

Question read the worddoc first and answer those following

Question: Read the word.doc first and answer those following question 1. Provide a list of at least five pieces of information that airlines have about their customers, and for each, explain how that information might he ...

In this unit you are asked to produce a public relations

In this unit you are asked to produce a Public Relations Campaign Proposal document and an essay that explains the theory behind your planned approach to the Proposal task. You may base your assessment on the suggested s ...

Question 1200 words on your favorite retailer and their

Question: 1200 words on your favorite retailer and their major competitor as discussed in class. This should focus on the different elements that make up the retail strategy of the companies and other factors that appeal ...

Question bulltype of paper assignmentbullsubject

Question: • Type of paper Assignment • Subject Other • Number of pages 1 • Format of citation Other • Number of cited resource s0 • Type of service Writing from scratch First, choose a piece of art from any genre (music, ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Why might a bank avoid the use of interest rate swaps even

Why might a bank avoid the use of interest rate swaps, even when the institution is exposed to significant interest rate

Describe the difference between zero coupon bonds and

Describe the difference between zero coupon bonds and coupon bonds. Under what conditions will a coupon bond sell at a p

Compute the present value of an annuity of 880 per year

Compute the present value of an annuity of $ 880 per year for 16 years, given a discount rate of 6 percent per annum. As

Compute the present value of an 1150 payment made in ten

Compute the present value of an $1,150 payment made in ten years when the discount rate is 12 percent. (Do not round int

Compute the present value of an annuity of 699 per year

Compute the present value of an annuity of $ 699 per year for 19 years, given a discount rate of 6 percent per annum. As