The External Assessment assignment is the third part of your project.

Begin by reviewing the following overview on Internal and External Factor Evaluations (IFE and EFE):

NOTE: Also, you can use the instructions and examples provided below in your instructions.

Identify and create a graphic of major competitors, identifying market share/products to show competition in the industry.

Complete a Competitive Profile Matrix (CPM), using at 12 factorsand three (3) competitors, including your company (your company + two more companies).

Provide written analytical comments on matrix results and cite sources in the APA format. Please submit CPM in excel and place in your Appendix (located after the References).

Create a market positioning map (MPM) with your firm and at least its two (2) major competitors. Discuss the consumer perception of the companies' products, services, and marketing strategies.

Provide written analytical comments on matrix results and sources in the APA format. You may submit MPM in word, excel, or power point. Submit the MPM in the Appendix (located after the References).

Complete the External Factor Evaluation (EFE) matrix with ten (10) opportunities and ten (10) threats. Provide written analytical comments on matrix results and sources in the APA format. The EFE matrix should be added to your Appendix (after the references).