In 2000, numerous instances were reported in which Ford owners with Firestone tyres were experiencing tyre blowouts ultimately causing around 150 deaths and over 500 serious harms. Most of the accidents involved Ford Explorers, which had a tendency to flip when their tyres blew out. Not all tyres were defective. Only the 15’’ ATX, ATXII, and Wilderness AT model had proven to be defective. But, Firestone suffered major damage to its brand name as a result of the defects.
The defects were the source of the crisis, but Firestone fundamentally poured salt on its open wounds by managing the crisis poorly. Ford and Firestone both denied responsibility for the accidents. Ford claimed that the accidents were caused by the defective tyres while Firestone claimed Ford was at fault for installing the tyres improperly.
Examine the crisis scenario and critically measure the six type’s responses and argument on the most plausible responses?
Community relations in reference to public relations refer to a company, organization, or other entity's relationship with their community. Community relations involve cultivating positive relationships and images with a company or organization's neighbouring public.
Critically examine the multiple actions involved in cultivating positive community relations?
The excellence theory is a general theory of public relations which resulted from a 15-year study of best practices in communication management funded by International Association of Business Communicators (IABC) Research Foundation.
This general theory integrates a number of middle-range theories of public relations, including theories of publics, public relations and strategic management, models of public relations, evaluation of public relations, gender, public relations roles, employee communication, power, diversity, activism, global public relations, and ethics and social responsibility ( Public Relations Evaluation).
Critically examine the excellence theory in public relations?
Branding started because companies wanted their products and services to be discernible from the generic dross of others and create an asset for company. This is still the case today, even when brand owners don’t necessarily make the product. Communicating what a brand stands for is often integral to most public relations campaigns.
Critically discuss and describe the do and don’ts PR specialists need to consider while communicating the brand?