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Management Studies

The examples of Apple Computer and General Motors (see section on "Functional Structure") point to the evolution of organizational structures over the industry life cycle.

During the growth phase many companies adopt multidivisional structures, during maturity and decline many companies revert to functional structures. Why might this be?

(Note: you may wish to refer to Chapter 11, which outlines the main features of the life-cycle model.)

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92594792

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