The discussion returns to the importance of customer focus. What does it mean that products and services should meet customer requirements? How can we tell what is important to the customer? How do we handle the situation where the customer wants the bells-and-whistles but they lack the necessary funds to pay for it? What are the benefits of solid front-end, pre-development work? How does this effort help in creating innovative products and services?

Your assignment should be between 1,000-to-1500-words, include at least five reputable sources, and written in APA Style.