The development of your business idea and industry / market analysis. This is part one of the development of your business plan, in this assignment;

You are expected to develop your business idea into a viable business model, review your market / industry, competitors and your competitive advantage (who are your competitors and why are you different?). You need to demonstrate that you understand your market and who will buy your product or service and why. This will be based upon a relevant literature review.

Write 3000 Words report including below points.

Company and Product Overview
Market Analysis
PESTLE Analysis
Porter's Five Force Analysis
SWOT Analysis
Target Market Segments
Market Entry Strategy
Business Model
Competitor's identification, Analysis and competitive advantage
Value Proposition