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problem 1:

Suppose that you’re the manager of front-line customer-service employees in tourism/hospitality organisation.  From this perspective, elaborate on the strategies that you would employ to maximise the performance of the front-line employees throughout the service encounter.

problem 2:

a) Illustrate out how the personal characteristics of the buyer affect the consumer decision-making process.

b) Discuss and describe the marketing implications resulting from the lack of physical evidence experienced by customers when choosing between competing services.

problem 3:

The development of market segmentation and target marketing reflect movement away from production orientation towards marketing orientation. Discuss and describe.

problem 4:

Identify a tourism or hospitality organisation to illuminate the following:

a) The enhancing and facilitating services that organisation provide to the customers.

b) The strategies employed by the organisation to retain its customers.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M97853

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