1. The descriptive study __________.
usually takes the form of an experiment
has its major emphasis on the discovery of insights and ideas
is concerned with determining the frequency with which something occurs
is concerned with the determination of a cause-and-effect relationship
has as its main objective the establishment of priorities for future research
2. A causal research design is typically concerned with __________.
the frequency with which something occurs
the discovery of ideas and insights
how two variables vary together
the determination of cause-and-effect relationships
establishing priorities when studying competing explanations of phenomenon
3. The recommended minimum time spent in test market is __________.
less than 3 months
3 to 6 months
7 to 9 months
10 to 12 months
13 to 18 months.