Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Marketing Management Expert

Case study

Can advertising enrich content? Trends publishers must be paying attention to[Online] Available at: www.memeburn.co.za Publishers exist to deliver quality content to their audience.

The content, first and foremost, must deliver a rewarding experience. Good content is current, trustworthy, and accessible.

Can advertising enhance content? In a word, “No”. A strong viewpoint for me, as a leader of an advertising driven business. Though, content has to live happily alongside advertising as, for most publishers, advertising foots the bills.

Good news is that good content enriches advertising. Content drives so much of our world: nearly half of all social media posts refer to external content, a tweet is four times more likely to be re-tweeted if it contains a link to content.

Looking at leading publishers, you’ll find less advertising, more carefully placed. More ads don’t equate to more revenue.

Within my company, we frequently observe that good publishers make little revenue from their home page: content is good so users engage with it, read it, delving into individual articles. Advertising performs better within the deeper layer of content–at the article itself. Poor publishers make great revenue from their homepage as visitors simply don’t want to read it. The ads are more interesting than content.

While I believe that advertising does not enrich content, it could enrich content consumption experience. Many publishers have grasped opportunity between advertising and content. For instance, tech site Mashable knows they would be featuring next iPhone. So why not support content with an ad which tells readers where they could get it andwhat data bundles are available?

Content is the story and good advertisers understand that act of selling is also the story: we do not sell product in Chapter One, we introduce it, develop awareness and trust, providing information and differentiation, and finaaly a sale is made.

Leading brands are aligning selling process with content, taking potential customer along the journey which sees content informing the customer, the advertisement supporting this, and at the very end of the journey, if successful, sale is made.

problem1) Read the case study and answer the following problems.

1.1) Do you agree that good content enriches advertising?

1.2) Describe how advertising could detract from content.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M93134

Have any Question? 


Related Questions in Marketing Management

Assignment market position analysisthroughout this course

Assignment: Market Position Analysis Throughout this course, you will conduct a strategy audit for a selected company. Begin this assignment by selecting an organization for your course project activities. In this module ...

Course name marketingnbsptopic marketing study about

Course name: Marketing   Topic: Marketing study about Infinity model QX80 Increase Infiniti QX80 market share in UAE for big luxury SUV cars market by implementing market strategy for QX80 with main competitors. Number o ...

Mktg305 marketing principles group project assignmenthow to

Mktg305 Marketing Principles Group Project Assignment How to SWOT Identify the problems. Teaching cases are typified by the presentation of a problem, or sometimes multiple problems, for the reader to systematically solv ...

To advertise yourself conduct any three of these activities

To advertise yourself, conduct any three of these activities and submit a memo detailing your progress. Leave a personal comment. Make a connection with a person with whom you have a professional interest. Then, visit th ...

Critical thinking assignment tipsfor this weeks critical

Critical Thinking Assignment Tips For this week's Critical Thinking Assignment, you are being asked to assess an organization's marketing management through evaluation of the business environment. You can choose a compan ...

Company applenew product software for self driving carusing

Company: apple New product: software for self driving car Using the idea, you have chosen for your project, describe how you will evaluate the success of the new product or service and its branding. Suggest process(es) o ...

What are the different pricing objectives that a marketer

What are the different pricing objectives that a marketer can adopt? Name all of them Describe any three pricing objectives discussed in the textbook. List appropriate course of actions marketers should take once they ad ...

Bike rental shopsdescribe the target market audience

Bike rental shops... Describe the target market (audience) profiles, key buying behaviors, and decision motivators for the consumer target market. Develop a pricing strategy for the new product or service offering.

Dbms versus flat-file processingthe werner manufacturing

DBMS versus Flat-File Processing The Werner Manufacturing Corporation has a flat-file processing system. The information processing facility is very large. Different applications, such as order proces- sing, production p ...

Public relations research literature backgroundthe various

Public relations Research Literature Background: The various professional areas related to public communication have an expanding body of knowledge. Often this is reflected in the literature published in professional and ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

WalMart Identification of theory and critical discussion

Drawing on the prescribed text and/or relevant academic literature, produce a paper which discusses the nature of group

Section onea in an atwood machine suppose two objects of

SECTION ONE (a) In an Atwood Machine, suppose two objects of unequal mass are hung vertically over a frictionless

Part 1you work in hr for a company that operates a factory

Part 1: You work in HR for a company that operates a factory manufacturing fiberglass. There are several hundred empl

Details on advanced accounting paperthis paper is intended

DETAILS ON ADVANCED ACCOUNTING PAPER This paper is intended for students to apply the theoretical knowledge around ac

Create a provider database and related reports and queries

Create a provider database and related reports and queries to capture contact information for potential PC component pro