The consumer buyer decision process consists of 5 steps, Ask an Expert

Management Studies

The consumer buyer decision process consists of 5 steps: Need Recognition(internal/external), Information search (internal/external), evaluation of alternatives (determinant criteria), Choice (HH influence) and post purchase behavior. Think of a recent purchase you have made (or you can use the decision making process to describe how you chose to attend Nova University). Examine each of the five stages of the buyer decision process and detail your experiences in each stage. Be sure to explain each answer thoroughly.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92523497

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