The complete name of an organization constitutes:
A. Legal title.
B. A trademark.
C. Brand name.
D. Trade name.
Where do supply chains start:
A. With the MANUFACTURER.
B. With the SUPPLIER
C. With RAW MATERIAL SOURCES.
D. With CUSTOMERS.
Pinnington Tilson Fabrications just re-engineered an electronic pattern maker product that now has enhanced safety attributes. This change can be classified as a / an:
A. Aesthetic change.
B. Functional change.
C. Formal change.
D. Quality change.
Toyota often provides opinion leaders with new cars to drive for a month. This is a good example of the use of:
A. Buzz Marketing.
B. Push Marketing.
C. Personal Selling Promotions.
D. Pull Tactics.
An effective method for determining meaningful product benefits attractive to consumers:
A. Use of marketplace dynamics.
B. Identifying temporal perspectives.
C. Use of antecedent states.
D. Engaging means end “laddering” technique.