The company you work for has just announced that it intends to sign on 20 new clients each month for the next six months. You are a manager in this company and need to communicate this change in a way so that employees will be aligned with the upcoming changes. Your employees include both men and women, ages 32 – 67 and include African-Americans, Caucasians and Native Americans. Therefore, your essay should address the above scenario and explain how you would use each strategy from five communicator strategies:

• Communicator Strategy - your communicator strategy needs to include general, action, and communication objectives.

• Audience Strategy - your audience strategy needs to reflect consideration of those who will be listening to your presentation.

• Message Strategy - correctly define your message strategy as “direct” or “indirect” and present your reasons for this choice.

• Channel Choice - correctly and thoroughly explain your channel choice.

• Culture Strategy - address all issues which may stem from the diversity present in your audience and explain how you will adjust your message to meet the needs of your audience.