1) In which ways do the smartphones help these companies be more profitable? To what extent are improvements in performance coming from the revenue increases or cost reductions? Give different examples from case.

2) The companies explained in case encountered a fair amount of resistance from employees when introducing smart phone technologies. Why do you think this had happened? What could the companies do in order to increase the reception of these initiatives? Design two alternative propositions.

3) CPS Energy and Lloyd's Construction used smart phones in order to make the existing processes more efficient. How could they have utilized the technology in order to create new products and services for their customers? Involve at least one recommendation for each organization.