The choice of strategy for a multinational firm must depend, Ask an Expert

Management Studies

"The choice of strategy for a multinational firm must depend on a comparison of the benefits of that strategy (in terms of value creation) with the costs of implementing it (as defined by organizational architecture necessary for implementation).

On this basis, it may be logical for some firms to pursue a localization strategy, others a global or international strategy, and still others a transnational strategy." Is this statement correct?

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92184020

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