Ask Question, Ask an Expert

+61-413 786 465

info@mywordsolution.com

Ask Marketing Management Expert

The CEO of EducUS Corporation (EDUS), in conjunction with the EDUS board of directors, has decided to increase the corporation's footprint and expand its international operations. After identifying global opportunities, the EDUS board of directors decided to explore the possibility of purchasing the Mekong Cham University (MCU) located in downtown Phnom Penh, Cambodia.

This university is a small academic institution which has a strong technology school but is short on resources. Specifically, the Mekong Cham faculty members are highly acclaimed technologists who are widely published in the field of information technology and enterprise software application. However, while MCU enjoys an exceptional local reputation as an educational institution, it has difficulty in recruiting students outside the Southeast Asia region. One reason is that MCU has no capability, due to lack of funding, to provide online course offerings.

Another reason for the low enrollment at MCU is the poor physical condition of the university building complex. EDUS Corporation also enjoys an excellent reputation as the third largest provider of nontraditional education in the U.S.

EDUS is the parent company of 26 universities located throughout the U.S. and Canada. It has a strong international business and management program offering in most of its holdings and is known for its exceptional online delivery capability.

You have been selected to work on the EDUS research team in support of the steering committee for this acquisition. You are part of a high performance work team which will focus its research in 5 separate areas.

The EDUS CEO has briefed the team and expressed the need for comprehensive research to ensure that the acquisition of MCU will be right for both organizations. She tells you and the team that acquisitions, like this, are often unsuccessful because of incompatible cultures, clashes in management styles, poor integration strategies, and inadequate communications. So she has requested that you particularly focus on these areas of inquiry.

The EDUS CEO also informs you and the team that although she understands that this project will take some time, it is imperative that preliminary recommendations be presented within the next eight weeks.

To meet the guidance of your CEO, you will lead the project team in a presentation of the team's findings within this designated period.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91270335
  • Price:- $45

Guranteed 36 Hours Delivery, In Price:- $45

Have any Question?


Related Questions in Marketing Management

Objectiveto demonstrate an understanding of international

Objective To demonstrate an understanding of International Marketing To show how an understanding of both the theory and practice of International Marketing To show an good understanding of the subject matter of the indi ...

Question assignment instructionswe are once again going to

Question: Assignment Instructions We are, once again, going to focus this information on a specific area...Marketing. Please read all of the articles provided in the lesson section for this week to give you a good idea o ...

Question target-market strategycreate a new product that

Question: Target-Market Strategy Create a new product that will serve two business (organizational) markets. Write a 750-1,000-word paper that describes your product, explains your strategy for entering the markets, and ...

Question select a product or service to target post the

Question: Select a product or service to target. Post the product name, the manufacturer's name, and your reasons for choosing it. Prepare a 2-3 page marketing environmental analysis that explains how the appropriate tre ...

Question 1 read 5 journalresearch articles that pertain to

Question: 1. Read 5 journal/research articles that pertain to marketing a service (as opposed to a product). Students will then write a 3-5 page report (excluding cover page, abstract, and references) synthesizing those ...

Question choose only one of the following learning outcomes

Question: Choose ONLY ONE of the following learning outcomes below. Describe how you were able to demonstrate the outcome within the course. Provide specific examples referencing submitted work, class activities, and Moo ...

Assignment project -assignment objectives - apply research

Assignment Project - Assignment Objectives - Apply research concepts and principles by developing a research strategy and proposal for a project Assignment Description - Part 1: During the past few weeks, you have consid ...

Question read the disney case study located in the textbook

Question: Read the Disney case study located in the textbook on page 184. Choose a segment of Disney that could include theme parks (both domestic and global), feature films, television networks, theater productions, or ...

Assignment -after your visits to your chosen retailer you

Assignment - After your visits to your chosen retailer you are asked to write a critical review either of that retailers strategies or you may choose to CRITICALLY examine the marketing strategy of ONE of the other retai ...

Question discuss the role of demographics in relationship

Question: Discuss the role of demographics in relationship to integrated marketing communications. The response must be typed, single spaced, must be in times new roman font (size 12) and must follow the APA format. Inst ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Why might a bank avoid the use of interest rate swaps even

Why might a bank avoid the use of interest rate swaps, even when the institution is exposed to significant interest rate

Describe the difference between zero coupon bonds and

Describe the difference between zero coupon bonds and coupon bonds. Under what conditions will a coupon bond sell at a p

Compute the present value of an annuity of 880 per year

Compute the present value of an annuity of $ 880 per year for 16 years, given a discount rate of 6 percent per annum. As

Compute the present value of an 1150 payment made in ten

Compute the present value of an $1,150 payment made in ten years when the discount rate is 12 percent. (Do not round int

Compute the present value of an annuity of 699 per year

Compute the present value of an annuity of $ 699 per year for 19 years, given a discount rate of 6 percent per annum. As