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Management Studies

The CEO of an entrepreneurial firm has invited you to lunch to tell him about business opportunities in your country or region. At the end of the lunch meeting, you proposed to provide him with an industry report. Select an appropriate industry, and produce a report in enough detail for the CEO to assess the appropriateness of the industry. You should give strong arguments as to why he should pursue business in this industry.

Introduction. This will provide the reader with an overview of the content and general interest of the writer in this industry.

1. Discussion. Describe the advantages and disadvantages of doing business in this industry. Include the following information:

· projected growth rate(s) of the industry

· estimated number of people currently employed in the industry

· any barriers to entry into the industry

· competitors already established in the business/industry

2. Conclusions/Recommendations. What is the main outcome of doing business in this industry?

3. Writing and References. Every source used should be listed using APA 6th edition formatting. Word Limit: 1000 (excluding references.

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