Ask Question, Ask an Expert

+61-413 786 465

info@mywordsolution.com

Ask Marketing Management Expert

The Case

Traditionally, Enterprise Resource Planning (ERP) systems are adopted by the manufacturing organisations; however, ERP vendors developed several modules to support organisations in different industries.  As a result almost all the bigger organisations around the world implemented ERP systems to achieve cost savings and improve profits through business process automation.

SMEs have the reputation for being innovative, but operate with low budgets, limited number of staff and resources.  Majority of these businesses are family-owned, where tasks are carried out manually with minimal rules and task procedures.   Recently, major ERP vendors came up with several ERP systems to support SMEs.  Undoubtedly, adoption of ERP systems require budget, careful planning and execution, however, it isn't clear whether SMEs can afford to purchase, implement and maintain these systems to take advantage of the benefits offered by ERP systems. 

Your Task            

The purpose of this assignment is to conduct a feasibility study and report whether it would be wiser to implement ERP systems in SMEs.  You need to think about what are the critical success factors, has any one conducted feasibility studies for adoption of ERP systems or any other Information systems, what was noticed in their study, are there any issues/challenges (budgets, infrastructure, skills, etc.) identified during the implementation process.  Then, with the help of academic literature you may need to examine what is already known about implementation of ERP systems in order to identify any issues or risks pertinent to the SMEs context. 

You are required to use academic literature to support and illustrate your report.  It is important that you look at how issues and potential problems inter-relate and explain the linkages in order to present the risks.   It is up to you to explain and justify why the risks you identify may be a problem in the new implementation.  It is also important to situate them in terms of the literature on causes of Enterprise Systems failure.  Use this literature to develop your recommendations for strategies or actions that can avoid or mitigate the risks.  Be aware that it may not be possible to avoid or mitigate all risks.

Your audience are non-technical, however you can assume your readers are intelligent people who understand business arguments.  Remember that there is no single right answer that will address all risks and recommendations.  It is your choice to nominate which of the risks you believe are the most critical and up to you to select the most appropriate mitigation strategies for your recommendations.  You will be assessed on your ability to persuade the reader, so it is essential you develop factual and logical arguments in your risk and recommendation justifications.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91611452

Have any Question?


Related Questions in Marketing Management

Question continue to use the two spanish-speaking countries

Question: Continue to use the two Spanish-speaking countries you have selected. Spain & Mexico Compare and contrast one of the following topics: • The cuisine of the previously selected countries • OR • The health care a ...

Question research identify and discuss what the marketing

Question: Research, identify, and discuss what the marketing mix is as well as why it is important to a business. The requirements below must be met for your paper to be accepted and graded: • Attempt APA style, see exam ...

Question 1price is the only element in the marketing mix

Question: 1. Price is the only element in the marketing mix that produces revenue all other elements represent costs. 2. How do price decisions affect the other three P's? Select a product that you regularly buy. 3. How ...

Question you will research the various elements of the

Question: You will research the various elements of the marketing plan as it relates to this company. In Unit VI you will provide a comprehensive discussion of the promotion strategies of your company. Promotion This sec ...

Question discuss the role of demographics in relationship

Question: Discuss the role of demographics in relationship to integrated marketing communications. The response must be typed, single spaced, must be in times new roman font (size 12) and must follow the APA format. Inst ...

Question 1 can you identify some products or services that

Question: 1. Can you identify some products or services that the government restricts or regulates the marketing of to the public? What are the restrictions and why do they exist? 2. As a marketing or public relations pr ...

Question people feel better when they think they are

Question: People feel better when they think they are getting a great bargain when they shop. Knowing this, some retailer's markup items above the traditional retail price and then offer a 60 percent discount. If they ha ...

Question first assignment- 2-3 page paper along with a

Question: First assignment- 2-3 page paper along with a cover page and reference sheet. marketing attempts to satisfy both consumer wants and needs. describe a product you need and explain in detail how marketing helped( ...

Integrated marketing communications written and oral

INTEGRATED MARKETING COMMUNICATIONS Written and Oral Assignment - In this assessment students are required to submit a written assignment and deliver an oral presentation relating to Integrated Marketing Communications. ...

Question market competitivenesscompose a three-to-five page

Question: Market Competitiveness Compose a three-to-five page paper (not including the title and reference pages). Your paper should be written in a scholarly third-person tone; it should be in APA format. Your essay sho ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Why might a bank avoid the use of interest rate swaps even

Why might a bank avoid the use of interest rate swaps, even when the institution is exposed to significant interest rate

Describe the difference between zero coupon bonds and

Describe the difference between zero coupon bonds and coupon bonds. Under what conditions will a coupon bond sell at a p

Compute the present value of an annuity of 880 per year

Compute the present value of an annuity of $ 880 per year for 16 years, given a discount rate of 6 percent per annum. As

Compute the present value of an 1150 payment made in ten

Compute the present value of an $1,150 payment made in ten years when the discount rate is 12 percent. (Do not round int

Compute the present value of an annuity of 699 per year

Compute the present value of an annuity of $ 699 per year for 19 years, given a discount rate of 6 percent per annum. As