The case study discusses the dynamics of the global EV industry and Volkswagen's efforts to challenge Tesla's supremacy.
To understand the developments and advancements in electric vehicle market - "Buying a Trend or the Technology?".
Definition of Business Model: "How an organization interacts with its environment to define a unique strategy, attract the resources and build the capabilities required to execute the strategy, and create value for all stakeholders" (Source: Corporate Information Strategy and Management, by Applegate, Austin, and Soule). Based on this definition, analyze the drivers behind Tesla's success to expand its position and reinvent its business model.
Provide insights into how Volkswagen aims to unset Tesla in the electric car market.
Reflect on the statement of VW CEO Herbert Diess "We are confident that in this new world we will become a market leader," he added. "[Tesla] is a competitor we take seriously.
Tesla comes from a high-priced segment, however, they are moving down," Mr. Diess said, referring to the $35,000 Model 3, which enters production this summer. "It's our ambition, with our new architecture, to stop them there, to rein them in."
If you had the chance to interview Elon Musk the CEO of Tesla, what would you want to know?