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The case brief should only include:

2 unchosen Alternatives with pros cons analysis. The alternatives should include a brief one sentence or headline description of your strategy, followed by a one paragraph (or series of bullets) that offers a more detailed description,!and then pro/con analysis. include a proper Mason G Mitroff conclusion for each unchosen alternative.!!!

Recommendation -your first choice strategy with same elements as described above under alternatives.

Implementation plan-Details on how you will implement your recommendation (not for each unchosen alternative). to be used for simulation and should be more detailed than a case brief.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M91295980
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