The award-winning campaign ldquodumb ways to dierdquo, Ask an Expert

Management Studies

The award-winning campaign, “Dumb Ways to Die”, safety PSA for the Australia Metro Trains uses a highly creative approach to reduce unsafe behaviors around trains. Upon reviewing the clip, identify and discuss the creative elements of the spot (copy, art, music, etc.). Do you believe that the PSA would be effective in changing people’s behaviors. Why or why not? Can creativity sometimes get in the way of a message? Share your insight here.

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Operation Management, Management Studies

Category:- Operation Management
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