The Assignment Objective:

It aims to familiarize and expose students to the business intelligence tools and the four phases of the decision making process as well as improving students' effective communication and team working skills.

In addition, it helps expose students to tools and techniques that aid them in practically developing a DSS to solve a problem or take advantage of an opportunity based on the four phases of decision making process.

Topic- A Case of Customer Loyalty Program:

Al Nahdee Pharmacieshas decidedto lunch a loyalty program for their customersand integrate it with their transactional system.

Each group should identify particular decision situation (opportunity or problem) to be explored/solved. You need to follow the 4 phases of decision making process.

Each group (of 3-4 members) create their own scenarios in relevance to the pharmacies' loyalty program.

Note that you need to consider the various users and existing operations as well as any new operations and functions for proper utilization of data and accurate decision making process.

Theoretical Part - Project Proposal

1) Deliverables and marks allocation:

a Written Report due in Week 6 of semester 382and should include:

a. Profasional Assignment Cover page

b. Tables of content.

c. Proposed Project Title

d. Introduction: covering their aim at the end of the assignment

e. Report's body should include the following :

i. A general background for your DSS project

ii. In the Intelligence phase ensure:

• Providing a General description of the decision situation, i.e., what is the decision circumstances in which the decision is made?

• What type of decision and why? Whythere is a need for a DSS instead of some other systems?

• Hint: "The final result should properly identified the right factors"

iii. Design phase:

• Identify all the possible alternatives which will affect your decision.

iv. Choice phase:

• Provide a clear articulation of the business need.The expected benefits and beneficiaries

• The model(s) which will be used along with any functions

• What are the different BI (tools) solutions that could be implemented to solve the problem (opportunity)? Which one will you use? The reasons behind selecting specific BI solution

f. Work breakdown structure(WBS) identifying the tasks that need to be completed to develop theDSS along with the task allocation for each team member along with the project leader.

g. Conclusions.

h. Write your list of References at least 3 refernces.