The assignment gives you an opportunity to demonstrate your, Ask an Expert

Management Studies

The assignment gives you an opportunity to demonstrate your understanding of the importance of segmentation, targeting and positioning in today's highly competitive consumer markets.

Choose one product being offered by two companies from the following industries

• FMCG

• Consumer Durables

• Automobiles

• Holidays

1. Divide the market for your chosen product into customer segments. Choose relevant customer segmentation base and justify the chosen base.

2. Identify the segments targeted by each of your chosen companies for their appropriateness.

3. Study the positioning strategies being currently employed by these companies.

4. Critically evaluate the targeting and positioning strategies for their effectiveness while comparing the two companies.

5. Give your recommendations for improving the targeting and positioning of the products of both the companies.

View complete question

Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9526610

Have any Question?Write your Review or question?

Related Questions in Marketing Management

Question utilizing the readings from the text and your

Question: Utilizing the readings from the text and your research, provide an in-depth analysis of 3 social media platforms and how businesses are utilizing them to reach new and existing customers. Specific groups to be ...

Marketing design and innovation assignment -you are

Marketing Design and Innovation Assignment - You are required to select a contemporary consumer, industrial or commercial product or service that for one reason or another inspires you to critique within the context of t ...

Strategic marketing proposal report with 1500

Strategic Marketing Proposal Report with 1500 words Assessment description You are the Marketing Development Team of a global organisation. Your team is to plan for an integrated marketing communications launch of a new ...

Question case analysis the cases provide an opportunity to

Question: Case Analysis: The cases provide an opportunity to examine concepts in greater detail and develop problem solving and decision making skills. Students are expected to read and analyze each case, develop and sub ...

Question key assignmentconduct a current literature no more

Question: Key Assignment Conduct a current literature (no more than 5 years old) review on 21st-century marketing strategies. In a 12-15-page scholarly paper, discuss and examine strategic plans for new markets. Provide ...

Assignment -after your visits to your chosen retailer you

Assignment - After your visits to your chosen retailer you are asked to write a critical review either of that retailers strategies or you may choose to CRITICALLY examine the marketing strategy of ONE of the other retai ...

Objectiveto demonstrate an understanding of international

Objective To demonstrate an understanding of International Marketing To show how an understanding of both the theory and practice of International Marketing To show an good understanding of the subject matter of the indi ...

why india is ideal for teslas globalization projectcompany

" Why India is ideal for Tesla's Globalization Project" Company: Tesla , an innovative automotive industry. - Paper should be 5-6 pages - APA format and doubled space with references. - Opportunity factors and trends Eco ...

Assignment descriptionprimary task response within the

Assignment Description Primary Task Response: Within the Discussion Board area, write 300-500 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future ...

Question assignment instructionswe are once again going to

Question: Assignment Instructions We are, once again, going to focus this information on a specific area...Marketing. Please read all of the articles provided in the lesson section for this week to give you a good idea o ...

4,153,160 Questions Asked
13,132 Experts
2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Recent Questions

Ask Marketing Management Expert