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The assignment (3 pages):

Briefly describe the magazine or newspaper advertisement you found where you used the peripheral route to persuasion. Identify the factors that reduce your motivation and/or ability to process the content of the advertisement. Describe a source cue, heuristic, or emotion that is present and the positive cognitive responses it generates to change attitudes. Finally, explain whether you think the ad will change the attitudes of others and if it will have any effect on behavior.

Briefly describe the magazine or newspaper advertisement where you used the central route to persuasion. Identify the factors that enhance your motivation and ability to process the content of the advertisement. Describe the strongest and weakest arguments used in the message. Finally, explain whether you think the ad will change the attitudes of others and if it will have any effect on behavior.

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