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The article reviewed, titled: "What Entrepreneurs Get Wrong" by Vincent Onyemah, Martha Rivera Pesquera and Abdul Ali outlines the problematic areas identified during business start-up. There were eleven problem areas entrepreneurs identified as areas in which obstacles had to be overcome leading to long-term business success.

For example, starting the business late was one obstacle identified. Interviewees described the dangers of developing their products before getting feedback from their customers and described how getting feedback from customers will keep customers interested in purchasing a product.

For this assignment, review the eleven problematic issues identified by the authors during business start-up and identify five of the eleven start-up problems identified and answer the following question:

Question: Based on the five start-up problems identified, what information in the course reading material found in chapters one through seven provide either a solution or strategy to avoid the five problems identified?

*IMPORTANT* Answer the probing question.

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