The Art of Persuasion

Scenario: You are a budding entrepreneur with a great idea and you want to pitch it on the TV show, "Shark Tank".

Your product or service should be something the Sharks want to sink their teeth into.

Draft a 1-2 minute pitch of your idea, using one of the techniques described in the Weekly Materials.

Your pitch should contain a brief non-confidential description of your business product or service, explain any differentiating advantages, and end with a call to action.

Then discuss the persuasive technique(s) you used and why you chose them.