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The American Automobile Association (AAA) offers services ranging from driving classes to roadside assistance to travel agents. Explore the Southern California AAA site and study their offerings. Then, prepare questions to help find out the needs AAA can fill for the following scenarios.

1) Jenny - An 18-year old college student living in a new city. Jenny thinks she wants roadside assistance services, but is not sure exactly what she needs.

2) Ursula - A 55-year old independent traveleler. Ursula just bought a vintage convertible and is thinking about taking a road trip from Colarado to California.

3) Jack and Simone - A couple that is approaching retirement. Jack and Simone are interested in international cruises, but do not know where to start looking.

4) The Bellwether family - The family comprises of Janet, Brad and their 3 kids (ages 2 - 8). The Bellwethers are looking for good family vacations within driving distance.

Marketing Management, Management Studies

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