The aer lingus brand has just announced a new low-cost, Ask an Expert

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The Aer Lingus Brand has just announced a new low-cost sub-brand servicing short-haul routes in Europe. Devise a concise digital marketing strategy for this brand centred on Paid, Owned & Earned media.

Outline and illustrate the differences in Paid, Owned and Earned Media and how the company should approach this launch.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92593916

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