(Answered) The advertising manager of a large firm asked you

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The advertising manager of a large firm asked you - the vice president of marketing - to approve a $500,000 increase in the advertising budget for one of the company's brands. She predicts that the additional $500,000 in advertising will increase the brand's sales by $2,000,000. Even if you were 100 percent sure that her prediction was correct, what additional information would you still need before making a decision?

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