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The advertising industry is truly vast, and advertisers and their agencies focus on a wide range of businesses in a broad scope of markets. Visit the following Websites and familiarize yourself further with the nature and scope of the advertising world. All website links open in new tabs. Advertisers: Global—International Advertising Association (IAA); National—Association of National Advertisers (ANA) Advertising Agencies: National (United States)—American Association of Advertising Agencies (AAAA); National (Canada)—Institute of Communications and Advertising (ICA) Advertising Practitioners: International—Institute of Practitioners in Advertising (IPA); National—American Advertising Federation (AAF); Regional—Advertising; Federation of Minnesota; Local—AdClub of Greater Boston Advertising Publications: National—Advertising Age; Regional/local—Adweek Answer the following questions for three of the selected sites: a. What advertising group (advertiser, ad agency, practitioner, trade press) sponsors the site? Who is the intended audience? b. What are the size and scope of the organization? c. What is the organization’s/site's purpose? e. How is this organization important to the advertising industry? Why?

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Operation Management, Management Studies

Category:- Operation Management
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