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The 7Ps marketing mix describes how services are marketed. Consider two firms in your country or region that market a service, with one firm being in the tourism industry (like a resort or hotel) and the other firm being in another service industry (like the entertainment industry).

Discuss how they each use the 7Ps, addressing each P in turn. Include information about which one of the two firms is better on each of the 7Ps and why. You should also describe how the mix of 7Ps in coordinated in each example. The example from your country or region can be either real ones or a composite of several products that you have heard about, read about or been involved with.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92030442

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