Term Project CASE: INVITROGEN

Industry environment analysis (threat of new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitute products, intensity of rivalry). Each segment will be in bold, centered and underlined headlines and the analysis will be in bullets (Chapter 2). Elaborate your answer

FORMAT

1. Title page: (The name of the company and the names of the individuals in the team.)

2. Table of contents page (List the sections of the project and include the initials of the team members who are responsible for that sections.)

3. The case analysis. (Please see the items # 1-5 listed above for the case analysis.)

i.  Each section should have a title; centered, bold and in capital.

ii. The paper will be double spaced, Times Roman (12 pts)

iii. Each page will be numbered.

4. References (The references will be in the APA format. Please include detailed information for your sources.)