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The purpose of this Individual Project Assignment is to provide you with the practical opportunity to explore and develop an innovation profile of an organization of interest to you that has demonstrably engaged in the adoption of innovative technology, whether generated internally or as a result of an acquisition or partnership with lead users or other external sources.

You will document the development of this innovation adoption in the context of the Innovation Project Framework (see Figure A2.1) as detailed in Appendix 2 of the textbook (pp. 181-197).

You are to develop this profile in two stages and base your analysis on the assumption that you have been contracted as an external third-party consultant to provide a retrospective overview, description, and assessment of each stage of the Innovation Project for one or more related innovations (generated internally or externally) that The organization has attempted to put into place to improve or develop sustainable competitive advantage within a specific industry sector

Manulife Insurance

ONLY ELABORATE ON Gap Identification Phase

Concept Phase

Definition Phase of

An introduction to Manulife Insurance and a statement as to your rationale for this choice and for the specific the innovation(s) to be highlighted. It will be critical to identify as to whether these innovations originated within the organization through its R & D capability or were acquired from lead users or other external sources. If the innovation described originated from the Internet of Things paradigm, this should also be acknowledged.

2. Your overview and interpretation of the Gap Identification Phase (SSE as it evolved within the organization.

3. Definition of the relevant concepts that were taken into account as the organization proceeded to develop the Concept Phase related to implementing the product or process innovation(s) to be adopted.

4. Provide detail on the targets that were set, the organizational changes and structure that were put into place, and the communications processes that were implemented to engage the organization personnel in this Definition Phase of the project.

The maximum word count for Part 1 (items 1 to 4 above) is 1,750 words.

1750 words

Attachment:- Appendix.pdf

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