Team assignment: each member of the team must read the attached 7-page article "Escaping the Marketing Morass" about the " jobs-to-be-done" framework (championed by disruptive innovation expert Clayton Christensen for new product development).

Each member of the team will select one different section from the article and write a brief report (no more than 1 page each) covering the following:

1. explain what you learned from reading the section (that adds new understanding to marketing);

2. explain the role of the jobs-to-be-done framework and how it can be used for segmentation and targeting (in the "science of marketing");

3. include examples from real companies (that you can get anywhere, except the article itself -- get from our textbook, the internet, practical experience, etc.) that illustrates the points in number 1.