Team assignment :

. (no more than 1 page each) covering the following:

1. Explain what you learned that adds new understanding to product development and/or product management (this week's topics);

2. Explain the role of the jobs-to-be-done framework and how it can be used for segmentation and targeting (in the "science of marketing");

3. Include examples from real companies (that you can get anywhere, except the article itself -- get from our textbook, the internet, practical experience, etc.) that illustrates the points in the above questions.

Hint: The jobs-to-be-done framework is also covered in my virtual lecture slides in week 2, but it is not in the textbook. 

Here are the sections from which team members can choose:

- Article Introduction

- Stage 1: Identifying Demand

- Stage 2: Optimizing Solutions

- Stage 3: Capturing Value

- Stage 4: Defending Share

- Stage 5: Revitalizing Growth

- 6: Doing the Job of Finding the Job

Each team member only has to cover one (1) of the above topics.

Attachment:- escaping_the_marketing_morass-6.rar