Task

Your task is to answer the following questions. Please refer to the marking guide when preparing your response to see what criteria will be used to assess your work and your progress towards Learning Outcomes 1 and 3.

Questions:

1. What is the difference between strategy and strategic management?

2. Can an organisation survive without a strategy? Why?

Provide field examples to support your view.

Rationale

This exercise asks you to explain a concept covered in the first few weeks of the session and apply it practically to an organisational situation you have experienced.

The situation won't necessarily neatly fit the concept - the concept is a tool to help you think clearly about the mess of the real world. DO NOT make the situation fir the theory, reflecting on the differences is the thing that triggers insight and learning.

This assessment addresses the following learning outcomes:

• LO1: be able to identify and examine underlying assumptions that underpin strategic management; and

• LO3: be able to reflect on learning, and integrate prior knowledge and skills, to develop strategic recommendations.