Task

This task is to be completed in teams of 3 to 4 and it needs to be presented in class from Week 8 to week 11 during your allocated lecture / tutorial.

The final stage of the marketing audit is for you to evaluate how well the marketing mix of the organisation is performing for your chosen organisation. NB: as before, if you have a large range of product offerings, it is a good idea to focus on just one.

Outline and describe the 8 marketing mix concepts and apply the components to one of your products offerings. As part of your application be sure to explain and evaluate all of the 8ps' of marketing (product, prices, promotion, distribution, partnerships, people, processes and physical evidence).

You will also be expected to answer questions that your audience may raise.